ABOUT US
Retail experience meets technology insight
Who We Are
ITnRetail was founded on a simple belief that the future of retail belongs to those who combine strategic thinking, technological innovation, and operational excellence.
With almost 20 years of experience in retail, including a decade within Lidl, our founder Bogdan Stojsic was directly involved in the launch of Lidl in Serbia and later supported the expansion into Latvia and Estonia, as well as preparations for further market entries across Europe.
That journey building stores, teams, and processes from the ground up inspired the creation of ITnRetail, a company that unites deep retail expertise with innovation and technology.
Today, ITnRetail brings together professionals who understand both sides of the retail world the operational reality of stores, supply chains, and merchandising, and the transformative potential of data, automation, and AI-driven solutions.
Our Focus
We operate at the intersection of Retail, CPG, and Technology, connecting these three worlds through insight, strategy, and collaboration. Our work helps retailers improve execution, brands strengthen presence, and tech companies align their solutions with real business needs. We act as a bridge between retailers, CPG companies, and software providers, helping them align strategies, improve collaboration, and achieve measurable results.
Our team blends strategic consulting, hands-on retail expertise, and technological vision, creating solutions that connect people, processes, and technology. We don’t just analyse, we help execute, transform, and deliver.
Because in retail, true success isn’t only about selling products, it’s about connecting strategy, technology, and people to make every detail count.